American Made Shoes

Nike, which took first place in the sports footwear market and America market share of 40%, has absolute advantages. However, its status as lord is challenged frequently by Adidas, Puma, NewBalance recent years.

Nike, which took first place in the sports footwear market and America market share of 40%, has absolute advantages. Nike is good for advertising and technological innovation, as if to invite sports stars to be its spokesman, and nike dunks, jordan shoes, nike air force one Nike are particularly favored by customers .. Nike has a strong research capacity and developing his new style is always fashionable in appearance and professional in function, such as Nike Dunks, Jordan shoes, Nike Air Force one and so on. Its leading design and its impeccable quality make it enjoy reputation of people like the sport in the world. Because of its high technology content, the price of Nike is higher than other brands, but the market for general consumer pays little attention to technology, Nike gets adrift with market and sales down 13 %.

Adidas: the oldest brand of athletic footwear market, but now he came with Nike. Last year, its sales in the U.S. market has taken the place once, and was 9.2%. Formerly, he was not familiar with consumers, however, he made great efforts to understand the requirements of customers. Judging by the current situation, aggressive Puma is the rival who can not be ignored, but it is still disturbed by snatch Nike's rich meal.

Puma is created by the little brother of Adidas founder. Puma has lived in the shadow of Adidas for a time, but closely Adidas today, carries the market share of Adidas, and expect to occupy 10% of the U.S. market. Puma's design style is for fashion, uses entertainment stars such as Brad Pitt to advertise, and its goal is the consumption hobbledehoys.

NewBalance: its style is anti-Puma and anti-Nike. He is down-to-earth and its orientation is the elderly. It does not invite publicity stars, based on different feet to make shoes, and devotes more attention to produce more shoes in different sizes.

However, Adidas, Puma and NewBalance never produced so famous and classical styles such as Nike Dunks, Jordan shoes, Nike Air Force head, etc.