Acorn Footwear

UK consumer insights around 2009 are based retailers and provide a very detailed overview of the rich data from a retail client, based on a nationwide survey of 6,000 customers each year.

Reasons to Buy

* New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
* Analysis of non-standard demographics is also presented to give an overall picture of customers from one retailer.
* Demographics keys include among others, sex, age, social class, regional television, marital status, tenure, professional status and ACORN group.


Contents:
"About the program cDNA 3

Section 1: In view summary 4
- A summary of five Glance

Section 2: Share of consumers 6
- The share of buyers Clarks 7
- Share of shoppers by demographics Clarks 8
- The share of buyers by Clarks television Region 9
- The share of buyers 10 Clarks household characteristics
- The share of buyers Clarks by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion of 12
- Clarks conversion of visitors into users' Top 13
- Clarks conversion of visitors to main users by demographics and region 14
- Clarks conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- The profile of Clarks non-converting customers by demographics and region 17

Section 4: 18 profiles Shopper
- Profile Clarks of shoppers by demographics 19
- Customer Profile Clarks by television region 20
- The profile of buyers Clarks household characteristics 21
- Customer Profile Clarks by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- The loyalty of main users 24 Clarks
- The Clarks loyalty of main users by demographics and region 25
- The Clarks loyalty of main users by household characteristics 26
- The Clarks basic drivers of loyalty and disloyalty 27
- The Clarks detailed drivers of loyalty 28

Section 6: competition 29
- Competition in Footwear 30
- The Dynamics of Cross sector competitor 31

Schedule 32
Basic methodology 33
Detailed Methodology 34 "


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http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Clarks-Footwear-15648.html